Announcement of FY 2012 Interim Results IR情報 | 決算短信等 | クリナップ

２０１２年１１月２０日

“To create smiles from the kitchen”

パワーポイントテンプレート

Presentation Material:

Announc ement of FY 2012 Inter i m Resul ts

November 20, 2012

Ⅰ . Inter i m Resul ts Outl i ne

“To create smiles from the kitchen”

46,478

520

433

△ ₁₄₉

△ _3.21yen

2011/9

(Actual Results)

Net Sales

Operating

Income

Ordinary

Income

Interim

Net Income

Interim Net Income

Per Share

55,159

2,338

2,146

1,290

27.70yen

2012/9

(Actual Results)

53,000

620

480

50

1.07yen

2012/9

(Previous Forecast)

18.7 ^％

349.2 ^％

395.4 ^％

－ ％

－ ％

Change From Prev. Period

Compared To Revised Plan

0.3 ^％

87.1 ^％

93.4 ^％

158.1 ^％

158.1 ^％

55,000

1,250

1,110

500

10.73yen

2012/9

(Revised Forecast)

＊Revised Forecast: Announced August 6, 2012

1. Outl i ne of Consol i dated Resul ts for Inter i m Per i od Ended Septem ber 2012

(Units: millions of yen)

＊Previous Forecast: Announced May 8, 2012

Net Sales

Cost of Sales

Gross Profit Cost of Sales Ratio

＋ 8.68 billion yen

＋ 4.88 billion yen

△ _1.7 ％

3.80 billion yen

55.15

35.93

19.22

（ _34.9 ）

（ _65.1 ）

31.05

15.42

（ _33.2 ）

（ _66.8 ）

46.47

2. Consol i dated Pr ofi ts ^① Net Sal es, Gr oss Pr ofi t

(Units: billions of yen) ^【Increased/Decreased Values (Rates)^{】 【}Main Increase/Decrease Factors^】

●System Kitchens ・Ｓ．Ｓ．

^・_CLEANLADY ^・RAKUERA ・_Others

●Sectional System Kitchen

●System Bathrooms

●Washstands/Vanities

＋6,230 million yen

△950 million yen

＋4,870 million yen

＋1,120 million yen

＋1,190 million yen

＋930 million yen

＋1,240 million yen 340 million yen

●Increase Due to Increased Net Sales

●Decrease Due to Decreased Cost of Sales Ratio

＋5,800 million yen

△920 million yen

●Decrease in S.S., CLEANLADY Cost Ratio

●Decrease in System Bathrooms Cost of Sales Ratio

●Composition Ratio by Sales Route

●Cost Decrease

△ 0.2 point

△ 0.4 point

△ 0.1 point

△ 1.0 point

●Increase Due to Increased in Net Sales

●Increase in Gross Profit Ratio

＋2,880 million yen

＋920 million yen

2. Consol i dated Pr ofi ts ^② SGA Expenses, Oper ati ng Inc om e

-500

2011/9 2012/9

△ _1.4 ％

19.22

16.88

2.34

（ _4.2 ）

（ _30.6 ）

14.90

0.52

（ _1.1 ）

（ _32.1 ）

15.42

Gross Profit

SGA Expenses

Operating Income SGA Ratio

＋ 3.80 billion yen

＋ 1.98 billion yen

＋ 1.82 billion yen

【Increased/Decreased Values (Rates)^】

●Sales Expenses

●Distribution Expenses

●Personnel Expenses

●Administrative Expenses

＋ 490 million yen

＋ 520 million yen

＋ 550 million yen

＋ 420 million yen

●Sales Expenses

●Distribution Expenses

●Personnel Expenses

●Administrative Expenses

＋ 0.6 points

△ 0.0 points

△ 1.2 points

△ 0.8 points

●Increase in Gross profit

●Change in SGA Expenses

＋ 3,800 million yen

△ 1,980 million yen

【 Main Increase/Decrease Factors ^】 (Units: billions of yen)

2011/9 2012/9 2012/3 2013/3

34,688 9,492

2,296 _86,083

21,263 4,954

79,558 19,050 4,768

41,697 11,094 2,367

0 20,000 40,000 60,000 80,000 100,000 120,000

Kitchen Equipment Bathtubs & Washstands Other

77.0^％ 18.4^％ 4.6^％

【 _2011/9 】

【 _2012/9 】

112,300

55,159

75.6 ^％

20.1 ^％

4.3 ^％

46,478

74.6 ^％

20.4 ^％

5.0 ^％

103,377

76.7^％ 18.9％

4.4％

3. Sal es Com posi ti on ^① By Segm ent (Consol i dated)

(Units: millions of yen)

Bathtubs & Washstands

Other

Ki tc hen Equi pment

Bathtubs & Washstands

Other

Ki tc hen Equi pment

3. Sal es Com posi ti on ^② By Sal es Route (Non-Consol i dated)

2011/3 ^{2012/3 2013/3}

0

2010/9 ^2011/9

2012/9

0

Direc t-S ales (Con domin iu m own ers) Hou sin g Con stru c tors

G en eral R ou tes (Con stru c tion Con trac tors - Home R en ovation )

80.7^％ 15.6^％ 3.7^％

81.3^％ 15.0^％ 3.7^％

82.1^％ 14.8^％ 3.1^％

78.6^％ 15.7^％ 5.7^％

79.1^％ 14.9^％ 6.0^％

80.5^％ 15.0^％ 4.5^％

【First-Half Base^】

【Full-Term Base^】

(Current Interim Period)

（Term-End Forecast^）

25.67 26.14 ^26.82

4.77 ^5.00

2.01 ^2.54

51.87

4.52 3.23

52.13

48.08

0. 00

2011/9 2012/3 2012/9

4. Consol i dated Bal anc e Sheet Sum m ar y – 1/ 2

●Increase in Accounts Receivable-Other Cash and Deposits

Notes and Accounts Electronically Recorded

Monetary Claims (Units: billions of yen)

【Increased/Decreased Values^{】 【} Main Increase/Decrease Factors ^】

【_Assets】

Total Assets

Inventory

Fixed Assets Other Current Assets

＋0.53 billion yen

＋1.70 billion yen

＋0.26 billion yen

＋0.68 billion yen

＋0.23 billion yen

Current Assets

●Increase in Direct-Sales Inventory

●Current Assets

●Fixed Assets

＋1,020 million yen

＋680 million yen

●Cash and Deposits

●Notes and Accounts Receivable

●Electronically Recorded Monetary Claims

＋1,080 million yen

△3,070 million yen

＋2,250 million yen

●Tangible Fixed Assets

●Intangible Fixed Assets

●Securities Investments

^＋340 million yen

＋140 million yen

＋200 million yen

＋130 million yen

81.51 ^{84.81 86.51}

51.56 ^{53.79 54.76}

9.57 ^{7.69 7.24}

20.37 ^23.31

24.51

0. 00

2011/9 2012/3 2012/9

4. Consol i dated Bal anc e Sheet Sum m ar y – 2/ 2

●Interim Net Income

●_Dividends

●Valuation difference on available-for-sale securities

＋1,290 million yen

△230 million yen

△90 million yen

81.51 ^84.81

86.51

(Units: billions of yen)

【Liabilities^･Minority Interests^・Assets^】

【 Increased/Decreased Values ^{】 【}Primary Reasons for Increase/Decrease^】

Current Liabilities

Total Assets Long-Term Liabilities

＋ 1.19 billion yen

△ 0.44 billion yen

＋ 0.96 billion yen

●Trade Accounts Payable

●Other Accounts Payable

●Short-term Borrowing

^（Include Current Portion of Long-term Borrowing^）

●Income Taxes Payable

＋160 million yen

＋620 million yen ^△340 million yen

＋460 million yen

● Long-term Borrowing ^△490 million yen

5. Consol i dated Cash Fl ow Statem ent Sum m ar y

3.58

△ 1 . 4 8

△ 1 . 4 0 △ 1 . 3 6 △ 1 . 1 3

2.99

25.90 ^27.33

△ 7. 00 0. 00 7. 00 14. 00 21. 00 28. 00

Cash Flow from Operating Activities Cash Flow from Investing Activities

Cash Flow from Financing Activities Interim (Year-End) Cash & Cash Equivalents Balance

2011/9 2012/9

＋ _1.1

＋ _10.8

＋ _49.8

△ _41.2

26.24

（2012/3） (Units: billions of yen)

Compared to Year-End Balance

6. Capi tal Investm ents (Consol i dated)

2011/9 2012/9 2012/3 2013/3

0.46 2.03

1.38

3.15 5.80

1.00 2.89

3.46

0.95 0.51

2.14

1.32

0.0 2.0 4.0 6.0

R&D Costs Capital Investment Deprecation Costs (Units: billions of yen)

(Current Interim Period) ^（Term-End Forecast^）

【FY2013 Major Capital Investment Details^】

First-Half Results

Second-Half Plans

① Dies and Equipment for New Products

② Showroom Renovation

③ Information Investment

390 million yen

1,220 million yen

510 million yen

① Production-Related

② Operations-Related

③ Information-Related

④ _Others

2,590 million yen 710 million yen 310 million yen 40 million yen

7. Outl i ne of Non-Consol i dated Resul ts for Inter i m Per i od Ended Septem ber 2012

Net Sales

Operating

Income

Ordinary

Income

Interim

Net Income

Interim Net Income Per Share

53,025

1,868

1,944

1,247

26.78yen

2012/9

(Actual Results)

18.9 ^％

－ ％

Change From Prev. Period

566.0 ^％

－ ％

945.5 ^％

2011/9

(Actual Results)

44,586

178

291

△ ₉₃

△ _2.01yen

(Units: millions of yen)

8. Non-Consol i dated Sal es Com posi ti on By Segm ent

2011/9 2012/9 2012/3 2013/3

32,139 7,354 2,139 ³⁸⁴ 2,570

80,163 16,233

5,030 680 5,894

73,061 14,391 4,660 1,083 6,269

39,306 8,611 2,483 ³⁶⁷ 2,259

0 20,000 40,000 60,000 80,000 100,000 120,000

Kitchen Equipment Bathrooms Washstands Industrial Kitchen Equipment Other

（百万円）

【 _2011/9 】

【 _2012/9 】

74.2^％ 15.0^％

4.7^％ 0.6^％ 5.5^％

53,025

99,464

73.5^％ 14.5^％

4.7^％ 1.1^％ 6.3^％

73.5^％ 14.7^％

4.9^％

74.1^％ 16.2^％

4.7^％

4.3^％ 0.7^％

44,586

108,000

73.5^％ 14.7^％

4.9^％

5.7^％ 1.3^％

72.1^％ 16.5^％

4.8^％

5.8^％ 0.8^％

（Term-End Forecast^） (Current Interim Period)

Bathr ooms

Other

Washstands Industr i al Ki tchen

Equi pment

Ki tchen Equi pment

Other

Bathr ooms Washstands Industr i al Ki tchen

Equi pment

Ki tchen Equi pment

9. Sal es Resul ts For Maj or Pr oduc ts and Cl eanup Mar ket Shar e - 1/ 4

82.1

72.5 70.8

64.4 66.2

69.7

75.9213 195

181

173 166 186.5 211.5

0 20 40 60 80 100

07/3 08/3 09/3 10/3 11/3 12/3 13/3 0 50 100 150 200 250 300 Monetary Value

Volume

1,247

1,138

975 ^1,019

1,091

529 1,228

19.3 17.0

15.2 15.2

17.1 ^{17.8 17.9}

0 200 400 600 800 1,000 1,200 1,400

07/3 08/3 09/3 10/3 11/3 12/3 12/9 0.0 5.0 10.0 15.0 20.0 25.0 30.0 Demand Volume

Cleanup Share

（％）

102

◆

37.2

Complete System Kitchen Sales Results Demand Trends and Market Share

(Units: billions of yen)

Cur r ent Inter i m Per i od

Forecast (Current Interim Period)

(Thousands of Sets) (Thousands of Sets)

9. Sal es Resul ts For Maj or Pr oduc ts and Cl eanup Mar ket Shar e - 2/ 4

6.1

5.5

5.0 4.8 ^5.1

3.4

4.2 65 52

67 61 60

65 75

0 2 4 6 8

07/3 08/3 09/3 10/3 11/3 12/3 13/3 0 30 60 90 120 Monetary Value

Volume

515

438

402 ₄₀₀

378

419

175 18.4

12.5 17.8

15.1 14.9 14.5 14.7

0 200 400 600

07/3 08/3 09/3 10/3 11/3 12/3 12/9 0.0 5.0 10.0 15.0 20.0 25.0 30.0 Demand Volume

Cleanup Share

（％）

◆

2.1 32

Sectional System Kitchen Sales Results Demand Trends and Market Share

(Units: billions of yen) (Thousands of Sets) (Thousands of Sets)

Cur r ent Inter i m Per i od

（_Forecast） (Current Interim Period)

9. Sal es Resul ts For Maj or Pr oduc ts and Cl eanup Mar ket Shar e - 3/ 4

14.8 _{14.9 14.5}

12.7 12.9

14.1

15.9 38 35

30 27

30.5 30 32

0 5 10 15 20

07/3 08/3 09/3 10/3 11/3 12/3 13/3 0 10 20 30 40 50 Monetary Value

Volume

767

718 ₆₉₅

656

375 688 ⁷³¹

5.4

4.2 4.2 ^4.3 _4.0 ^4.3

4.8

0 200 400 600 800 1,000

07/3 08/3 09/3 10/3 11/3 12/3 12/9 0.0 2.0 4.0 6.0 8.0 10.0 Demand Volume

Cleanup Share

（％）

◆

20 8.5

Modular System Bathroom Sales Results Demand Trends and Market Share

(Thousands of Sets) (Thousands of Sets) (Units: billions of yen)

Forecast (Current Interim Period)

Cur r ent Inter i m Per i od

9. Sal es Resul ts For Maj or Pr oduc ts and Cl eanup Mar ket Shar e - 4/ 4

1,834

1,750

1,637

1,4941,521

1,609

777 5.3 _5.2 ^5.6

6.1 ^{6.4 6.2}

6.8

0 400 800 1,200 1,600 2,000

07/3 08/3 09/3 10/3 11/3 12/3 12/9 0.0 2.0 4.0 6.0 8.0 10.0 Demand Volume

Cleanup Share

5.2 _5.1

5.0

4.7 4.5 ^{4.7 4.7}

5.0

100 96

91 91 91 ⁹⁸

99 ¹⁰⁸

0 1 2 3 4 5 6

06/3 07/3 08/3 09/3 10/3 11/3 12/3 13/3 0 30 60 90 120 150

Monetary Value Volume

（％）

2.5 53

◆

Washstands/Vanities Demand Trends and Market Share

(Thousands of Sets) (Thousands of Sets) (Units: billions of yen)

（_Forecast） (Current Interim Period)

Cur r ent Inter i m Per i od

10. Showr oom s And Vi si tor Num ber s

101 ^{104 107 109 109 105 105 102 102 102}

471 485 450 ⁴⁸⁰ 448

495

460 _{456 451}

444

0 40 80 120 160 200 240

04/3 05/3 06/3 07/3 08/3 09/3 10/3 11/3 12/3 13/3 0 100 200 300 400 500 600 Number of Showrooms

Number of Visitors

（_Forecast）

(Locations) (Thousands of groups)

Prev. Interim Period 242 thousand groups

Current Interim Period 254 thousand groups

(+4.9%)

11. For ec asted Consol i dated Resul ts For The Per i od Endi ng Mar c h 2013

103,377

2,370

2,083

2,155

112,200

2, 650

2,350

1,050

2.3 ^％

2.0 ^％

2.1 ^％

2.4 ^％

2.1 ^％

0.9 ^％

112,300

3, 500

3,200

1, 800

8.6^％ 47.7^％

53.6^％

△_16.5％

3.1 ^％

2.8 ^％

1.6 ^％

－

－

－

0.1^％ 32.1^％

36.2^％

71.4^％

－

－

－

Operating Income

Ordinary Income

Net Income Net Sales

Operating Margin

Ordinary Income Margin

Net Income Margin

2013/3

(Full-Term Forecast)

2012/3

(Actual Results)

2013/3

(Previous Forecast)

Change From Prev. Period

Compared to Plan (Units: millions of yen)

Ⅱ . Futur e Str ategy

66,568

59,911

68,688 68,785

71,921 71,998 71,390 ^72,838 74,517

66,709

62,252^63,419 66,757

63,726 72,687

83,398 81,986

64,206 67,273

72,635 69,069

65,98466,928 66,597 73,647

69,638 72,566

75,421 77,500

74,176

4.3

2.4 0.3

15.5

0.6

(4.6) 0.6

20.4 17.7

6.4

6.8 7.5 2.7

10.1

6.4 5.8

21.2

14.0

(10.8) (5.8)

(0.3)

(7.3) (1.1)

7.5 5.0

10.3 9.3

(0.2)

(9.6) (5.5)

0 20,000 40,000 60,000 80,000 100,000

Apr. May. June. July. Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May. June. July. Aug. Sept. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May. June. July. Aug. Sept.

(40.0) (20.0) 0.0 20.0 40.0 60.0

New housing starts (units) YOY comparison (%)

1. Managem ent Envi r onm ent

Taking into account the outliers shown for the reconstruction （％）

period following the earthquake (June – August 2011), recovery has continued at a satisfactory rate since February of this year.

2010 2011 2012

■New housing starts

Large-scale reorganization of the industry continues against the backdrop of revision of related laws and market slowdown

(Units)

2. Managem ent Pol i c i es for the Per i od Endi ng Mar c h 2013

To thor oughl y pr om ote the12 m i d-ter m busi ness pl ans to becom e “The Ki tchen Com pany”

① Increase market share in system kitchens focusing on the Clean Lady

② Promote reform policies

③ Improve overall showroom competitiveness

④ Improve total overall quality and lower overall costs

⑤ Expand overseas operations

⑥ Create a working environment that improves on-site capabilities

FY2012 Management Policies

3. For m ati on of a BCP

Iwaki Business Office

(7 Factories)

Okayama

Factory

Create a balanced system with 2 centers in eastern and western Japan, making self contained

production of system kitchens possible at the Okayama factory.

Reorganization

of our production

systems, which

are concentrated

in Iwaki, based

on our Experience

With the earthquake

● Formation of a BCP (Business Continuity Plan)

Formation of an action plan to deal with unanticipated events,

such as natural disasters and accidents.

^・ Continuity of business activities with limited operating resources

^・ Resumption of business within the recovery time objective

● Reorganization of production systems

4. System Ki tc hen Mar ket Shar e by Cl ass

13.3 16.6 19.5

13.9

16.5

20.6

25.3

15.9 15.5

14.7

16.0

14.0 ^14.3

9.3 ^9.7

11.7

14.5

16.3

4.0 8.0 12.0 16.0 20.0 24.0 28.0

2008/3 2009/3 2010/3 2011/3 2012/3 2012/9

Luxury

Mid-Level

Entry-Level

（％）

We gr eatl y i nc r eased our shar e i n mi d-l evel and entr y-l evel ki tc hens

Changes in System Kitchen Market Share

Other shares (special orders) FY 2008 27.3%

FY 2009 27.7% FY 2010 33.6% FY 2011 31.5% FY 2012 28.4%

FY 2012Current Interim Period 25.0％

5. Key Pol i c i es

Sal es

c apabi l i ti es

Br and

power

Thoroughly promote the 12 mid-term plans to become

“ the kitchen company _”

Technological development of differentiated products

Strengthening the brand Improved overall showroom

competitiveness for comprehensive renovation plans

Pr oduct

appeal

Over seas

busi ness

c apabi l i ti es

Development in Asia

Real i zati on of “The Ki tc hen Com pany”

6. Measur es to Enhanc e Sal es Capabi l i ti es

Cleanup _’ s biggest _“ Sky Showroom _” in Umeda, Osaka

Room 105 Room 109

Room 101 Room 102

● The concept is to create individual kitchen stories

● Full of trials that are beyond the imaginations of house manufacturers

● In the 6 kitchen rooms, salonese

coordinate the spaces, which are updated on a monthly basis, under our direction

● In our kitchen studios, salonese conduct cooking classes twice per month

● Thanks to the support of Asahiya

Bookstores, we have established a book and magazine corner for kitchen related publications

We have had 9,365 visitors from July to October

We have c ompl etel y r edesi gned our showr ooms i n eac h l oc ati on

8/29^～

Hiroshima SR

Kumagaya SR

Yokohama Nth. SR Kumamoto

SR

Gifu SR

8/30^～ 8/31^～ 9/14^～ 10/9^～

● ”Space Display” recreates living spaces, including the dining room

● This allows customers to get a sense of actual kitchens, storage space, and the distance to the dining room etc.

● Improved event hosting capability

● Installation of “Trial Kitchen Corners” where you can actually experience cooking in the kitchen.

● Holding events concerning food and lifestyle, such as cooking classes, as well as distribution of relevant information.

Matsumoto SR 9/10^～

Takasaki SR 6/22^～

Kurume SR 7/28^～

We have had 299,568 visitors from April to October (105.2% compared to the previous year)

Showrooms for

hosting events

Space display

showrooms

6. Measur es to Enhanc e Sal es Capabi l i ti es

● “Water Section Workshops” member stores

to 2,676 store system

● Renovation Fairs

Held last year ^： 2,183 (YoY 178.2%)

Planned this year ^： 2,800 (Interim held 1,751)

Str engthen r enovati on str ategy

Str engthen l ogi sti c s c ooper ati on

● Implement renovation seminars for sub-customers in cooperation

with strong local firms

● Implement renovation fairs with strong firms/sub-customers as sponsors

6. Measur es to Enhanc e Sal es Capabi l i ti es

7. Measur es to Enhanc e Pr oduc t Appeal (1) Pr oduc t Li neup

The Cr aftsmanshi p of a Spec i al i st Manufac tur er

Mid/High-Quality System Kitchen

“CLEANLADY”

Popular System Kitchen

“RAKUERA ^”

The first stainless steel

cabinet in the mid-level class.

＊The models for the following components were updated in the first half of the fiscal year: ^● System baths

^● Washstands

Complete model update in the previous period

【Renewal results for H1^】

●

(upgraded model)

Low Price

High-Value-Added Products

Widespread Products

High Price

Luxury System Kitchen

“S.S.”

“S.S. Light Package ^”

Company System Kitchen

“COLTY ^”

A model allowing consumers to experience the beauty of stainless at

a reasonable price.

Our standard brand as “The Kitchen Company”

Highly functional, stylish, product designed for urban life with limited space.

A branded product allowing consumers to experience Cleanup’s high-quality.

7. Measur es to Enhanc e Pr oduc t Appeal

(2) Model Update for RAKUERA

● New design

● Cleanliness ^{● Storage}

The c onc ept i s “a system ki tc hen that seems l i ke fur ni tur e”

Door colors 30^⇒38

A total of 6 new Aqulistone sink colors

7. Measur es to Enhanc e Pr oduc t Appeal

(3) Model Update for FANCIO

Including the large and practical “LL Bowl”

Large and long life

〔_Form〕 A wide, square form has been adopted

〔_Capacity〕 23 liters, which allows you to easily wash large clothing such as down jackets

〔_Material〕 Cleanup’s unique Pentam resin has been adopted, which is resistant to breakage even if you drop cosmetic jars etc.

8. Measur es to Enhanc e Br and Power

Held for 3 years, since 2009, at Seitoku University

(Matsudo City, Chiba Prefecture). This year, it has been moved to Mukogawa Women’s University (Nishinomiya City, Hyogo Prefecture).

◎ A Cooking Academy Creating Smiles from the Kitchen

● Developing lectures regarding food and hands-on cooking classes in conjunction with the university, from various perspectives, such as regional cuisine, aesthetics, science, health, safety, and nutrition.

◎ Turning our showrooms into cooking schools, using salonese as teachers

◎ Commemorating the establishment of

“Omelet Day” by holding omelet making classes

● In collaboration with Nosan Corporation, which is famous for its Yodoran Hikari eggs

● Commemorative events held in the Shinjuku and Kobe showrooms

930

102

Information distributed to local people

(57 events held in the first half of the year) Around 80 participants

so far

Showrooms in Japan Registered salonese in Japan

8. Measur es to Enhanc e Br and Power

Jul. 14 Presentation by Michikazu Hiramatsu from Kyushu University Graduate School

Aug. 7 Children’s cooking classes (Tokyo Gas Studio + G)

Oct. 27 Children’s cooking classes (Nippori 6^th

Elementary School Home Economics Classroom)

Nov. 10 First Bento Day event

Participating in the Bento Day Support Project, which promotes education through making

lunch, by holding Bento Day activities at Arakawa Ward, Nippori 6th Elementary School

協賛企業：

440 460 480 500 520 540 560

Brand Index ^{516 538 488 552}

2009 2010 2011 2012

8. Measur es to Enhanc e Br and Power

238

198

301

167

TV Commercial

“Utilizing Stainless Steel”

Our brand image has increased in conjunction

with the effectiveness of our commercials

^・ Our company brand’s overall rating has increased by 64 points compared to the previous year

^・ Our ranking has increased by 134 places out of 560 companies

9. Over seas Busi ness Capabi l i ti es

● _China

In partnership with a house

manufacturer, we plan to

manufacture and supply

kitchens, furniture, and parts in

Shenyang, Liaoning

→We will begin delivery of model homes to 3 localities, including Shenyang, in December

● _Vietnam

Opened a new local showroom

in conjunction with our agent

● _Taiwan

Opened a local office to

support our existing agent

Okayama Tokyo Iwaki

Hanoi

Hong Kong Taipei Shenyang

Beijing

Shanghai

10. Medi um -ter m Str ategy

Reflected in the CLEANLADY etc. which features a “stainless steel eco-cabinet” as standard.

Aiming to create “products you can trust”…

Cleanup will continue to provide high-quality products, regardless of the

times, and always with an emphasis on the consumer’s point of view.

Cl eanup’s Pr oduc t Cr eati on

“Pr oduc ts You Can Tr ust”

CSR

Envi r onm ental Com pl i anc e Compl i ance wi th Laws/ Systems

●Housing Function Display System (Quality Assurance Law)

●Effective Resource Use Promotion Law

●Long-Term Quality Housing Promulgation and Promotion Law, etc.

3R Effor ts

●_Reduce

(Reduce creation of waste products)

●Reuse (Reuse waste products)

●Recycle (Reuse as raw materials)

【

^】

CPS (Cleanup Production System), based on Cleanup’s unique quality management beliefs

◎ _{On 65}

anniversary of our inauguration, creating a foundation

suitable for a “second inauguration”

10. Medi um -ter m Str ategy (2) Pur sui t of “New Managem ent Phi l osophy”

Founder ’s Phi l osophy

(Fi ve Conc epts)

Cor por ate Phi l osophy

(c r eati ng c heer ful sm i l es i n the fam i l y)

Acti ve Phi l osophy

1. We wi l l cr eate a ‘soul ful ’ cul tur e of l i fest yl e and cui si ne.

2. We wi l l al ways conduct fai r and honest cor por ate acti vi ti es.

3. We wi l l cr eate a company our fami l i es can take pr i de i n.

New Br and Statem ent

To cr eate smi l es fr om the ki tchen

For our busi ness to be the ‘Top l eader i n ki tchens.’

To establ i sh a r eputati on among our customer s ‘synonymous wi th ki tchens.’

Acti on Pol i cy

Aiming for a business that

develops globally, while

valuing individuals, families,

and communities, based on

our experience with the

earthquake

Cleanup Corporation

Corporate Planning Department,

Public Relations Section

Tel 03-3810-8241

Fax 03-3800-2261

URL http://cleanup.jp/

For any questions concerning investor relations,

please contact:

Disclaimer

This material is intended to provide information regarding FY2012

Interim Results (April 2012^～September 2012) and does not constitute a solicitation to invest in Cleanup Corporation-issued securities.

Furthermore, this material was created based upon data current as of November 20, 2012. Opinions and forecasts contained within this material were the subjective judgments of Cleanup Corporation at the time of

creation. No guarantee or promise is made as to the accuracy or

completeness of this information. Additionally, this information is subject to change without prior notice.